Branding and design agency

Data Privacy

Responsible within the meaning of the GDPR and the BDSG is:

STUDIO TOTO
Owner Julia Michaelsen-Fischer
Am Treptower Park 36
12435 Berlin – Germany

Generally

Visiting this website is associated with the processing of personal data. In principle, no information about personal data is required when simply calling up the page, but since certain functions of the website and possibly associated services can trigger a processing operation, all visitors should be informed at this point about the body responsible for the processing, the purpose and the scope of the processing and of course about your rights as a data subject. All data processing operations on this website are carried out in accordance with the statutory data protection regulations, in particular with the General Data Protection Regulation (GDPR) and the Federal Data Protection Act (BDSG). Consent for the processing is therefore obtained from the data subjects if there is no legal basis for the individual processing operation.

Cookies

So-called cookies are used on this website (session cookies and permanent cookies). Cookies are text files generated by a server in which information about the user accessing the site is stored and stored on their device. Session cookies are only stored for the duration of the website visit, permanent cookies, on the other hand, are stored permanently on the user's device. When the website is accessed again, the server can identify the user via the permanent cookies and evaluate the information stored in this way. The data collected through the use of cookies can be merged with the data collected through the creation of usage profiles.

If the user does not agree to the use of cookies, he or she can use the browser settings to prevent cookies from being set and to delete cookies that have already been set. However, there is then no guarantee that the website and all of them will be displayed in full
Functions can be used.

The purpose of using cookies is to simplify the use of the website and to enable it in parts at all. By evaluating the data collected by means of cookies, the quality of the website and the content should also be improved.

Statistics, presentation, cooperation with authorities

In order to generate access statistics, for the correct presentation of the content and for the best possible cooperation with the law enforcement authorities in the event of a cyber attack, the following data is collected when you visit this website:

• IP address
• URL of the accessed page
• Referer (the previous page from which the page called up was referred to)
• Pages accessed through this website
• Date and time of access
• Duration of access
• Information about the Internet service provider, the operating system used and the browser used

This data collected when you visit the website is stored separately from other data that may be entered when using the website and is only used internally for the purposes mentioned and not passed on to third parties, unless there is a legal obligation to do so. It is not possible to assign this data to a specific person.

Google Analytics

The Google Analytics tool (with anonymization function) developed by Google Inc., 1600 Amphitheater Pkwy, Mountain View, CA 94043-1351, USA (hereinafter: Google) is integrated on this website. Google Analytics is an analysis service that collects, collects and evaluates data from website visitors. Among other things, it is recorded from which website the visitors came to this website (so-called referrer), which pages or sub-pages are accessed, from which location and how often and for how long the pages are visited and which operating system and browser were used. Google Analytics is mainly used to optimize the website and to analyze visitor data for the effectiveness of advertising measures.

The anonymization function is used when using Google Analytics. As a result, the visitor's IP address is shortened and anonymized by Google if the site is accessed from a member state of the European Union or from another signatory to the Agreement on the European Economic Area.

The purpose of using Google Analytics is to analyze visitors and their behavior on the website. Google uses the data collected in this way to provide those who use Google Analytics with the information (i.e. data) obtained in this way in the form of a report and, if necessary, further with the use of the website in connectionto provide the required services.

Google Analytics uses cookies. The functionality of cookies is explained under the corresponding heading in the context of this declaration. By using cookies, Google can analyze the use of the website. In this way, wherever Google Analytics and cookies are used, visits to the individual pages can be recorded and transmitted to Google.

As a result, Google can collect visitor data, such as the IP address and the other data mentioned above, and understand where the pages were accessed from and which pages were visited in detail. Among other things, the data collected in this way is used for commission accounting by Google advertising measures.

The cookie is used to store personal information, including the IP address, for example, the access time, the location from which access is made and the frequency of visits to this website. Each time you visit the website, this personal data is transmitted to Google and thus to the United States of America and stored there. Google may pass on the personal data collected through the process described to third parties.

Data collection by means of cookies can be prevented by a corresponding setting in the browser or by using other appropriate software, as can the permanent storage (setting) of cookies on the visitor's system. A cookie already set by Google can be deleted at any time by making the appropriate setting in the browser or by using other appropriate software.

It is possible to object to the collection and processing of the data generated by Google relating to the use of this website by Google. To do this, a browser add-on, which can be downloaded from https://tools.google.com/dlpage/gaoptout, must be installed. The add-on tells Google that data and information on website visits may not be transmitted via Google Analytics. Google evaluates the installation of the browser add-on as a contradiction to the data collection and processing. In the event of deletion, formatting or reinstallation on the visitor's system, it may be necessary to reinstall the browser add-on or the settings in the corresponding software in order to deactivate the functions of Google Analytics. If the browser add-on is uninstalled or deactivated, data will be collected and processed again. There is then the option of reinstalling or reactivating the browser add-on.

Further information and the current data protection provisions of Google can be found at https://www.google.de/intl/de/policies/privacy/ and at http://www.google.com/analytics/terms/de.html. Information on Google Analytics is available at https://www.google.com/intl/de_de/analytics/.

Google AdWords

We use the Google AdWords tool developed by Google Inc., 1600 Amphitheater Pkwy, Mountain View, CA 94043-1351, USA (hereinafter: Google). Google AdWords is an internet advertising service that can be used to place ads in Google's search results and elsewhere in the Google advertising network. The advertisements are shown to the user of Google services if he uses certain search terms and we have previously defined these as search terms for the display of the respective advertising (so-called keywords). The algorithm used by Google ensures that the ads are only displayed for certain keywords and when certain websites are visited.

The purpose of Google AdWords is on the one hand to promote our website by displaying relevant advertising on third party websites and in Google search results and on the other hand to display third party advertisements on our website.

Google AdWords places a so-called conversion cookie on visitors to our website (see above for cookies). A conversion cookie remains valid for thirty days, but is not used to identify the visitor. With the conversion cookie, however, it can be recognized whether certain sub-pages of our website have been accessed, whether certain actions are taken by visitors who have reached our website via an AdWords ad (e.g. an order has been placed in an online shop).

The data collected by means of conversion cookies are used by Google to create access statistics for our website. These statistics allow us to understand which visitors have come to us via AdWords ads and thus assess their impact and, if necessary, optimize them for the future. We do not receive any information from Google to identify visitorst. The personal data collected by the conversion cookie, e.g. the websites visited, are stored, ie each time you visit our website, such data, including the IP address of the Internet connection used by the visitor, is collected, transmitted to Google and by Google in the United States saved by America. If necessary, Google will pass this data on to third parties.

Data collection by means of cookies can be prevented by a corresponding setting in the browser or by using other appropriate software, as can the permanent storage (setting) of cookies on the visitor's system. A cookie already set by Google can be deleted at any time by making the appropriate setting in the browser or by using other appropriate software.

It is possible to object to the collection and processing of the data generated by Google, which is collected by Google AdWords, by Google. To do this, a corresponding setting must be made in the browser used at www.google.de/settings/ads. Further information and the current data protection provisions of Google can be found at https://www.google.de/intl/de/policies/privacy/ and at http://www.google.com/analytics/terms/de.html. Information on Google AdWords is available at https://adwords.google.com.

Contact via email

It is possible to send personal data to those responsible by email. In principle, you determine the scope and type of data transmitted in this way yourself through the content of the e-mail. It is pointed out here that the sending of an email is interpreted as consent to data processing. The data can be used for pre-contractual measures and to fulfill the contract.

Integration of social media links

The website links to the respective pages of the social media services Facebook and Instagram and thus to the respective profile of Studio Toto GbR. It is not about the integration of social media plugins and icons. It is therefore possible to access the respective profiles directly via the website. However, this only happens when you click the links. If you do not want this, do not click on the links and go to the profiles separately on the social media services' own pages.

Storage period and deletion

The data processed on this website will be deleted after the purpose intended with the processing has been achieved, but not before the expiry of a statutory retention period. Insofar as the data are required for the conclusion of a contract, the fulfillment of the contract and / or the termination of the contract, they will be stored for the time necessary for this and deleted after the contractual relationship has ended, unless there are contractual and / or legal obligations to store the data .

Legal basis

The legal basis for the processing of data is Art. 6 Paragraph 1 lit. a) GDPR, if the data is processed after the consent of the person concerned. However, data processing is regularly required to fulfill the contract (Art. 6 Para. 1 lit. b) GDPR) or to safeguard legitimate interests (Art. 6 Para. 1 lit. f) GDPR). The legitimate interest of the processing here is the provision and maintenance of the online offer to inform (potential) customers and (potential) business partners as well as others interested in the website. In exceptional cases, the legal basis is also another reason listed in Art. 6 Para. 1 lit. c) - e) GDPR.

Your rights

According to the GDPR or the BDSG, those affected by the data processing have a right to information (Article 15 GDPR) about the data they have collected, can request confirmation of the data processing and a copy of the data and a right of appeal to the competent supervisory authority ( Art. 77 GDPR). You have a right to correction (Art. 16 GDPR), which can also include completing the data. You have a right to deletion ("to be forgotten") (Art. 17 GDPR) and a right to restriction of processing (Art. 18 GDPR) as well as a right to data portability (Art. 20 GDPR). Affected parties have the right to object (Art. 21 GDPR) to the future processing of the data and the restrictions on automated decisions in individual cases including profiling (Art. 22 GDPR) apply.

2021