The preference for youngtimers of the eighties should be visually combined with the values of trust and down-to-earthness. Based on sporty racing car designs, many emblems have been created in addition to the simple lettering logo, which both expand the logo and form the visual key of the brand.
Oil, dirt, metal and concrete - associations with a car repair shop
In contrast to this are the photographs taken in the workshop - they should clearly show the high quality and the coolness factor with the shiny bodies.
Reflective cardboard is used for the business cards to create the impression of metal. A dark base color puts the focus on the photographs and leaves room for the highlighting corporate color.
Felix's wish: To be "the most beautiful workshop in Hamburg" in terms of presentation. Claim: We have achieved that.