The brands Lemonaid, ChariTea, and Community Cola all live from a strong typographic design and fixed colors for the different varieties. So we jointly decided against the shop's own colors as a design basis and for a clear design grid. We never place headlines over photos so that the respective brand design is not disturbed.
The constant visibility of the brand names is achieved through the second brand menu.
We developed an individual shop design because existing Shopify themes did not meet the requirements. We not only needed an exchangeable banner, our own subscription and deposit calculation system and the double menu separating shop and information, but also the possibility of adding various extensions to the shop - not only new brands, but also other categories. In the meantime, the merch shop has also been integrated.
The brand pages provide a more detailed presentation of the offered drinks and their benefits.
